Last Updated: July 15, 2026

Introduction

MK Sports China (Group) Co., Ltd. highly values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website or utilize our services.

Please read this Privacy Policy carefully. If you do not agree with the terms herein, please refrain from accessing our site or using our services.

Information We Collect

Personal Information

We may collect personal information you voluntarily provide when you engage in the following activities:

  • Register Account
  • Fixture Predictions
  • Subscribe to Updates
  • Subscribe for Updates
  • Contact Support
  • Participate in Quizzes

Information Collected Automatically

When you access our platform, we automatically collect data related to your device and browsing activities, including:

  • IP Address
  • Browser Type & Version
  • Pages Visited
  • Visit Timestamp
  • Page Session Duration
  • Other Diagnostic Data

How We Use Your Information

The purposes for which we collect information include:

  • To provide, operate, and maintain our sports platform and services.
  • To process your event inquiries and interaction requests.
  • To improve, personalize, and expand our sports content and services.
  • To understand and analyze how you use our sports platform.
  • To develop new sports insights, features, and functionalities.
  • To communicate with you, including via customer service, to provide you with updates and other information related to the platform, as well as for marketing and promotional purposes.
  • Send Notifications
  • Maintain Platform Security

Information Sharing and Disclosure

Except as described below, we will not sell, trade, or otherwise transfer your personally identifiable information to third parties:

  • Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, we may share or transfer your information.
  • Legal Requirements: We may disclose your information if required by law or to respond to valid requests from public authorities.

Data Security

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk.

Your Data Protection Rights

Depending on your jurisdiction, you may have the following rights concerning your personal information:

  • Right of Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or supplement information you believe is incomplete.
  • Right to Erasure: Under certain conditions, you have the right to request that we erase your personal data.
  • Right to Restriction of Processing: Under certain conditions, you have the right to request that we restrict the processing of your personal data.
  • Right to Object to Processing: Under certain conditions, you have the right to object to our processing of your personal data.
  • Right to Data Portability: Under certain conditions, you have the right to request that we transfer the data we have collected to another organization, or directly to you.

We will respond to your requests within one month. To exercise any of the rights mentioned above, please contact us at [email protected].

Cookies and Tracking Technologies

We utilize Cookies and similar tracking technologies to monitor platform activity and store specific data. Cookies are small files containing minimal data, which may include an anonymous unique identifier.

You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, please note that if you do not accept Cookies, you may not be able to use certain portions of our sports platform.

Third-Party Links

Our platform may feature links to external websites not operated by us. Clicking on a third-party link will direct you to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services.

Protection of Minors' Privacy

Our services are not directed at individuals under the age of 13. We do not knowingly collect personally identifiable information from minors under 13. If you are a parent or guardian and become aware that your child has provided us with personal data, please contact us.

Privacy Policy Updates

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the 'Last Updated' date.

We recommend reviewing this Privacy Policy periodically for any changes. Amendments to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions regarding this Privacy Policy, please contact us:

  • Email: [email protected]
  • Phone: +86 +86 188 8367 1751
  • Mailing Address: [Address Placeholder]